Bencke & Brown, Twickenham

www.benckeandbrown.co.uk

Local gardening  business specialising in window sills projects to enhance curb appeal in the borough

Bencke & Brown, now dissolved due to a broken partnership, operated as a gardening business with a particular focus on container planting in Twickenham.

Brief

They wanted a website similar to  Petersham Nursery, aligning with the niche preferences of the two partners with an emphasis in showcasing their completed projects.

Challenges

We bought the domain name on their behalf and set it up for them.

This website, initially simplistic in nature, evolved in response to their growing demand. Given their recent establishment, showcasing their projects through photography played a crucial role.

In addition, we facilitated their online presence by setting up Google My Business and emphasised the importance of gathering customer testimonials, which proved to be a successful strategy.

To ensure consistency, we established a uniform format for their stationery, including Instagram and Facebook banners, as well as their logo and their stationery.

Furthermore, we provided and maintained fast hosting for their website, ensuring optimal performance.

We maintained the site monthly to ensure security and updated it regularly.

Outcomes

We understandood the client’s vision and goals by conducting a thorough consultation with the client to understand their business objectives, target audience, and unique selling points.
Furthermore, we identify key areas of focus such as window sill projects and enhancing curb appeal in the borough of Twickenham.
We developed a website with a design inspired by Petersham Nursery, aligning with the niche preferences of the partners by starting with a simplistic design that evolved over time to accommodate the growing demand.
Our priority was to showcasing projects through high-quality photography to attract potential customers.

We set up Google My Business to enhance their online visibility and local search ranking. We emphasised the importance of gathering and showcasing customer testimonials to build trust and credibility.
We designed a consistent branding strategy across various platforms including social media banners, logos, and stationery.

We provided fast and reliable hosting for the website to ensure optimal performance and user experience. We implemented regular maintenance to ensure website security and update content as needed to reflect the latest projects and services.
We monitored website analytics and performance metrics to track progress and identify areas for improvement.

Overall, the approach focused on delivering a comprehensive solution tailored to the specific needs and goals of the local gardening business, with an emphasis on branding, online presence, technical support, and growth strategies.

Project details

Project duration: on-going
Year: 2022
Training for updating content