Bencke & Brown, Twickenham

Local gardening  business specialising in window sills projects to enhance curb appeal in the borough

Bencke & Brown, now dissolved due to a broken partnership, operated as a gardening business with a particular focus on container planting in Twickenham, complemented by a monthly maintenance service.

Brief

The design of their website was influenced by Petersham Nursery, aligning with the niche preferences of the two partners.

Obstacles

We bought the domain name on their behalf and set it up for them.
This website, initially simplistic in nature, evolved in response to their growing demand. Given their recent establishment, showcasing their projects through photography played a crucial role.
In addition, we facilitated their online presence by setting up Google My Business and emphasised the importance of gathering customer testimonials, which proved to be a successful strategy.
To ensure consistency, we established a uniform format for their stationery, including Instagram and Facebook banners, as well as their logo and their stationery.

 

Our Approach

Branding: Create a new brand identity that resonates with the target audience while maintaining elements that worked well for Bencke & Brown. This could involve a new logo, and visual identity.
Enhanced Online Presence: Develop a visually appealing and user-friendly website that showcases past projects through high-quality photography and customer testimonials. Implement SEO strategies to improve search engine visibility and drive organic traffic.
Branding: Create a new brand identity that resonates with the target audience while maintaining elements that worked well for Bencke & Brown. This could involve a new name, logo, and visual identity.
Online Presence: Develop a visually appealing and user-friendly website that showcases past projects through high-quality photography and customer testimonials.
Implement SEO strategies and Google my Business to improve search engine visibility and drive organic traffic .
Social Media: encouraging Instagram and Facebook engagement to regularly share project updates, gardening tips, and behind-the-scenes glimpses to engage with followers and build a loyal customer base.
Performance Tracking: used tools such as Google Analytics.
Customer Retention:  encouraging for testimonials to be on Google my Business to implement a customer loyalty program or referral system to incentivise repeat business and word-of-mouth referrals.
Performance Tracking: Utilised tools such as Google Analytics to track website traffic.

Project details

Year 2021
Training for updating website content

 

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Domain name acquisition

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WordPress

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Logo design

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Photoshop